Lose the Label: Performer

Posted by Merrily Brast, Staff Writer Nov 3, 2016 4:03:25 PM

He had the jobs, made the money, wore the nice clothes, had the stuff, but Eric Samuels never quite felt good enough.

“I was striving to do good all the time, and that’s how I was gonna get approval.”

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Lose the Label, See the Human.

Posted by Merrily Brast, Staff Writer Sep 9, 2016 4:26:10 PM

Hopefully, you're seeing new billboards going up around Spokane and Kootenai County similar to the ones we put up last fall.

Our “Lose the Label” campaign is an effort to transfer our attention from outward appearances to the individuals behind those labels. 

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Lose the Label: "Drunken Indian"

Posted by ugminlandnorthwest Jul 7, 2016 1:18:58 PM

By Barbara Comito, Director of Marketing & Communications

“All this time, I thought being an alcoholic was being Native American.

“We were always called ‘drunken Indians,’ always labeled alcoholics.

“I was told I was going to be an alcoholic because I was Native American, because it was a generational curse or just in my blood, a cultural thing… I thought it was inevitable.”

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Lose the Label: Druggie

Posted by Merrily Brast, Staff Writer Mar 8, 2016 4:49:30 PM

By Merrily Brast, UGM Staff Writer

There was a time when Chris Turner had his life together. He kept out of trouble and was confident in his career.

Then he got laid off. And a chain reaction was set in motion. “I just kind of gave up hope. I spiraled completely out of control.” Chris started using drugs, then selling them, and got in trouble with the law.

Facing charges in Boise and Spokane for grand theft and possession of a stolen vehicle, Chris' lifestyle caught up with him.

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Lose the Label: Delinquent

Posted by ugminlandnorthwest Feb 19, 2016 9:52:27 AM

By Ryan Brown, Youth Outreach Director

Every Wednesday and Sunday there’s a particular group of young people who gather to hear and discuss the word of God, share stories, ask questions and pray. One might think that this would be happening at church - but it's not. It’s happening in jail.

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Lose the Label: Addict

Posted by Merrily Brast, Staff Writer Jan 16, 2016 8:51:32 AM

Addict” is like a bright red, sticky label that obscures the person behind it. It’s as though nothing else about the person matters.

She’s an addict. It’s hopeless.

He made his bed. Now let him lie in it.

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Lose the Label: Damaged Goods

Posted by Merrily Brast, Staff Writer Dec 8, 2015 3:37:15 PM

“When you know that you’re bad, you always feel like you’re doing something wrong.”

After meeting her biological parents and realizing her mother and father were both addicts, Sonja believed she was just damaged goods; a bad seed.

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Lose the Label: Not Enough

Posted by Merrily Brast, Staff Writer Dec 3, 2015 7:16:04 PM

Growing up, Stefani Martin was bombarded with the message, "you are not enough." Not cool enough, not pretty enough, not smart enough.

It didn’t take long for that message to become an internal belief.

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Lose the Label: Chronically Homeless

Posted by Barbara Comito, Marketing Director Dec 1, 2015 1:23:10 PM

Troy is a likable guy with a quick smile. He learned and remembered my name the first time I met him, and ever since then, if I pass him – even if I’m halfway across the parking lot – he never fails to greet me. He has a gift for making people feel like they really matter.

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Lose the Label: Felon

Posted by Barbara Comito, Marketing Director Nov 24, 2015 3:54:02 PM

By Barbara Comito, UGM Director of Marketing & Communications

For most of his 49 years, Keith Kautzman had a pattern of behavior: Whenever difficulty or conflict or trouble seemed imminent, RUN and don’t look back.

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